Lights! Camera! Action! KIDZ BOP, the leading safe social network for kids and tweens and the number one music brand for kids ages 5 through 12, is holding a nationwide casting call for “The Greatest Action Movie Ever” aka G.A.M.E. Get your kids in on the action!
As part of a nationwide effort to combat the childhood obesity epidemic, advertising firm McCann New York and the Ad Council are launching this program with KIDZ BOP to promote physical activity and healthy eating among children.
The concept is simple but powerful: the audition calls for kids ages 5-14 to engage in activities that increase healthy eating and living. In this way, the kids get a chance for a brush with fame while also doing something good for their bodies!
This all-new short movie will put real kids in the action. Physical activity and eating well are key to the plot. Through awesome super hero moves and super charged food, kids can use their ultimate potential to be just like their favorite superheroes.
Organizers are excited about the casting call process and the way it will help support First Lady Michelle Obama’s Let’s Move! Initiative.
“In the battle against childhood obesity, running a traditional TV campaign seems counter-intuitive. After all, what good is a commercial if kids end up watching it on the sofa with a bag of chips on their lap?” says Jesse Potack, McCann New York Creative Director/Writer. That’s where Potack and other organizers came up with the idea to build healthy decision-making right into the audition process.
The audition videos will be voted on by kids and the winners will receive prizes that promote healthy habits, such as Wii game consoles, bikes and athletic equipment. The best videos will also be selected by a panel of judges and have a starring role in the G.A.M.E. movie. G.A.M.E., a new original short movie, will debut in Spring 2012.
Parents and kids can read all about the simple audition process at Action Hero Alliance or KIDZBOP. Potack points out that over 200 videos have already been uploaded, so any Baristaville kids interested in trying out should check out the site immediately.
G.A.M.E auditions from now through November 30, 2011. Upload your video today! And, in the mean time, put those good eating and exercise habits to work!